At Resolution, we have a small marketing department that spans across many marketing areas; including but not limited to community management, digital marketing, public relations, content creation, influencer management and event marketing.
Our goal as the marketing team is to present our games to players in the best possible way, increase the awareness of our games and the Resolution brand. We are also the bridge between our players and our development teams and we make sure that our players are being heard.
It takes a lot of experimentation and learning to succeed in the VR industry. Traditional marketing strategies sometimes do not work for VR players and we need to adjust our strategies according to our players’ needs.